How to Keep the Fresh Produce Industry from Spoiling
From our experiences with PMA we realized just how effective social media was to the fresh produce and floral supply chain
industries. With the ability to improve customer experiences through real-time conversations, the industry gained a cohesive
voice through social.
Moving forward, companies still adamantly using traditional techniques will find it increasingly difficult to reach larger
audiences or scale organically. While we’re still in the early stages of social media’s impact on the fresh produce industry, it’s
potential is definitely apparent.